Direct bookings are referred to hotel reservations that guest books by connecting directly with a hotel and not involving a third party. Direct bookings are usually booked using the hotel’s website, by dealing with the sales team either by phone, email, or walk-in.

Direct booking is profitable for you and deals with the hotel directly. From the hotel’s point of view, direct booking is advantageous as they will have the opportunity to gift the guest and build up loyalty with the guest from the time guest enters the hotel website. Also, hotels will have all the customer data, so that they can contact them for campaigns.

The various benefits of direct booking are:

1) Room Selection Categories – Having a direct link with the hotel, allows you to select the room type from various available room categories. It also becomes easy for you to analyze the room price and see the various amenities that each room type provides. You will also get a glimpse of room structure and be able to decide which room type is feasible for your stay.

2) Cancellation – The cancellation charges while you book directly with a hotel is better than the booking through a third-party vendor. Also, you can be sure of the cancellation charges at the time of booking as they will be listed on the website. So, you will get the actual picture of the cancellation condition.

3) Booking Changes – Once you decide on a specific room type and book your stay, at some time you might prefer to change the room type. In such a case you can easily make this without any complication. On request to the hotel customer support, you can easily specify your requirement and get the room type changed based on the availability.

4) Updated Room Availability Information – When you are booking directly with a hotel, you can see the actual update on the room availability. You can also see the room type that are available on a specific date. So, it is easy for you to involve indirect booking and book the room type based on availability.

5) Customer Support – If you have any specific queries at the time of booking, you will get 24 X 7 customer support to clear them. The customer support will help you with a feasible solution and they would also give personal tips if you are looking for recreational activities. So, you can do your booking at ease.

6) Booking Flexibility – If you have any specific interest or condition, the hotel will help you out with it. For example, you require a room near a swimming pool, or you are going with a couple of families and you require rooms next to each other. In such cases, you will get the flexibility to choose your room, and hotel staff will be happy to serve you on your special request.

7) Avail of any Special Offers – When the hotel announces any special offers on a specific season, you can avail of that only on direct booking. In this case, it is profitable for you, and can check out available offers on their website. Based on your availability you can go ahead to avail of that offer and can have a happy stay at the hotel.

8) Easy Payment – Nowadays, the hotel offers their customers all payment types like credit/debit card payments, Google Pay, Paytm, etc. so that you can pay at your ease.

9) Streamlined Flow – When users interact using the hotel website interface in a streamlined flow and a single platform by filling personal information, hotels reduce booking abandonment and it also boosts conversions. Usually, a faster checkout process is directly correlated with more sales.

10) Minimum Redirects – The hotel website usually optimizes visitors at the bottom of the funnel and takes away disorderly redirects to form booking templates. Guests will book when there is an easy interface and navigation.

11) Loyalty Programs – Many hotels provide loyalty points for booking with them. Users get points and when they sign-in for their next booking, they can use the guest’s loyalty IDs to unlock the rewards they have. This will enable a guest to keep connected to the hotel again and again.